Interim Management

Give sales and marketing clear leadership and direction

  • Sales organisation
  • Account portfolio
  • Marketing

A departure, a reorganisation, a change in the sales model: teams end up waiting for decisions. An interim leader takes temporary responsibility for sales, marketing or both, depending on the assignment. We start from the remit itself: which decisions, which teams, and what the business expects from that leadership.

A manager presents sales dashboards to the team gathered in a meeting room.

More expertise in the Interim Management universe

Areas of intervention

Which discipline does your project call on?

01

A gap in sales leadership

Taking responsibility for sales reviews, resource decisions and sales managers. The director clarifies existing commitments with finance and operations, and gives the team an accountable point of leadership while the role is open.

The profiles you might meet

  • Interim sales director
  • Head of sales
  • Key account director

Deliverables to scope together

  • Sales reviews resumed
  • Customer commitments clarified
  • Resource decisions on record
02

Reshaping the sales organisation

Redefining account coverage, responsibilities and escalation routes when market segments or channels change. The director leads portfolio reviews, makes the agreed resource decisions and oversees their implementation with the sales managers.

The profiles you might meet

  • Sales operations director
  • Channel and distribution manager
  • Sales administration manager

Deliverables to scope together

  • Account coverage redefined
  • Escalation routes established
  • Portfolio reviews in place
03

Refocusing marketing's contribution

Taking charge of the initiative portfolio, budgets and links with sales when marketing activity lacks focus. The director prioritises audiences and offers, then decides which activities continue, change or stop.

The profiles you might meet

  • Interim marketing director
  • Demand generation manager
  • Product and proposition manager

Deliverables to scope together

  • Initiative portfolio decided
  • Audiences and offers prioritised
  • Sales and marketing links defined

At which stage of your project do we step in?

  1. Before the project

    The scope is set: we find the leader for the segments involved.

  2. During the project

    Work under way: your agent tracks the milestones and adjusts the brief with you.

  3. After the project

    Decisions made: we organise the handover and, if needed, the permanent hire.

Before we talk

Which commercial decisions are waiting?

Tell us about the sales team, the segments involved and the customer commitments under way. Say whether marketing is in scope and who decides on resources.

  1. Does the assignment cover sales, marketing or both?
  2. Which teams, regions, offers and account categories are included?
  3. Who decides pricing, budgets and portfolio priorities?
  4. Which commitments and open matters must pass to the next leader?

Do you practise one of these roles?

  • Interim commercial director
  • Interim sales director
  • Interim marketing director
  • Interim sales and marketing director

We look for these profiles for our clients on a regular basis. Tell us about your achievements and the projects you have led: a talent agent calls you back to understand what you are looking for.

Frequently asked

Interim sales and marketing leadership: your questions

Can one person lead both sales and marketing?

Yes, where the scope and required skills support it. The assignment should still distinguish sales decisions, marketing responsibilities and the measures used to assess each contribution.

Will the interim leader manage the teams directly?

Yes, when team leadership is part of the remit. This includes setting priorities, making decisions and leading managers, with an explicit position in the organisation and clear reporting relationships.

Should the assignment include a revenue target?

A target can help define the assignment, but it is not a guarantee. It should reflect the sales cycle, available resources and the wider responsibilities entrusted to the leader.

How do you maintain continuity when the assignment ends?

Plan the transfer of key accounts, forecasts, budgets and pending decisions. Every open matter needs an identified owner so the next leader can take responsibility with the relevant context.

Sales, marketing or a combined remit?

Sales leadership owns the direction of selling: account coverage, team management and commercial decisions. Marketing leadership guides market understanding, positioning and activity that contributes to demand. A combined assignment brings these responsibilities together when the organisation, available resources and decisions required support that scope. The two contributions remain clearly defined.

The brief should identify who decides pricing, discounts, offers and expenditure. Marketing's role extends beyond generating contacts for the sales team.

What authority does the interim leader need?

The leader needs a clear understanding of their teams, resources and decision authority before taking responsibility. The assignment distinguishes independent decisions from those shared with executive management and matters requiring escalation. Working relationships with finance, operations and product teams make commercial decisions practical and clarify the commitments each function can support.

Imperfect data may be part of the starting point. Improving its reliability can proceed alongside commercial decisions, with assumptions made explicit.

How should progress and the handover be managed?

Review the responsibilities actually assigned: pipeline quality, forecasting discipline, margins, account coverage, marketing contribution. Agree the measures with management and read them in context. The handover pulls together the decisions made, the open opportunities and the priorities still unresolved, so the incoming leader can see where the business stands.

The choice between temporary leadership and a permanent appointment depends on the need. Explore our guide to interim management or permanent recruitment.

Can the interim leader carry customer accounts personally?

They can take on a few sensitive accounts for the duration. The core of the role stays with leading the team and the decisions that commit the sales organisation.

A conversation to move forward

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